About Dario

Dario Müller was born on the 26.12.1987 in Lübeck, Germany and had 13 international school changes, while having been elected Freshman Class President at La Salle High School in Pasadena, CA, USA before completing his A Levels at the Ludwig-Uhland-Gymnasium in Kirchheim unter Teck.

He holds a Bachelor of Laws Degree (LL.B.) from the University of Nürtingen-Geislingen (Germany) for which he also studied in Abu Dhabi University, a Master in Métiers de la mode et du textile from Aix-Marseille University (France) and a DESU (Diplome des études superieures universitaires) from Aix-Marseille Graduate School of Management, IAE. He is currently a PhD candidate at the Aix-Marseille Graduate School of Management, IAE (Aix-Marseille University).

He is a former employee in the German Parliament for Dr. Peter Ramsauer, Member of the German Bundestag, Former Federal Minister and Chairman of the Committee of Economic Affairs and Energy. In 2019 he was named the first Ambassador of France Alumni in Germany by H.E. Anne-Marie Descôtes, Ambassador of France to Germany. It is an official honorary title of the French Republic that he holds for the next five years.

Dario is Lecturer at universities in Germany, France and Italy on topics like “E-Commerce Entrepreneurship”, “Textile Materials”, “Branding”, “Digital Marketing” and “Marketing”. He holds the lectures in German, English, Spanish, Italian and French.

Dario Müller began his remarkable entrepreneurial career and success story in March 2005 when at the tender age of 16, he founded his own company, DARIO’S. The mail order company soared to international success within an incredibly short space of time due to Dario Müller’s single-minded focus on providing only the very best quality sustainable products from Europe to his discerning customer niche. This is why he of all people knows how important it is to run a company with a cool head, but much more than this, one needs to put one’s whole heart into a business along with total dedication and self-sacrifice. Therefore his own message is loud and clear: success only comes when you really whole-heartedly love your business and you are prepared to give your all to achieve your goals.

Dario Müller gives talks about Entrepreneurship: Successful entrepreneurs love their businesses unconditionally, Leadership Excellence and How to do Business in the United Arab Emirates. He gives these talks in up to five languages.

Dario Müller has lived in the following countries:

United Arab Emirates, Abu Dhabi
France, Aix-en-Provence & Marseille
Spain, Almeria
England, Dartford
Peru, Lima
USA, Pasadena, CA
Costa Rica, San Jose

His extensive language skills:

German – mother tongue
English – mother tongue
Spanish – mother tongue
French– fluent
Italian – good

He also has a basic knowledge of Arabic, Portuguese, Hungarian, Hindi, Chinese, Russian, Turkish, Greek and Japanese.


Dario’s Heritage: Germany and Peru




His peruvian grandmother, Dr. Hilda Palacios Santillan (1932-2017), a chemist and pharmacist, was one of the youngest women to obtain a PhD from the National University of San Marcos in Lima (Peru) and one of the foremost and internationally recognized scientists in the field of biochemistry.







His peruvian grandfather, Ing. Pascual Sanabria Verástegui (1924-2005), PhD, a chemical engineer with a PhD in education from the National University of San Marcos in Lima (Peru) was the founder of four schools named “San Marcelo” in Lima (Peru) and the founder of the first part-time university in the country: The Instituto de Educación Superior Pedagógico Privado “San Marcelo”. His innovative educational concept was an inspiration for Peru’s modern educational system as it is today.








Dario’s German great-grandfather, Dr. Hans Bürgin (1904-1977), born in Lübeck, a headmaster who held a PhD from the Christian-Albrechts-University in Kiel, was one of the most recognized Thomas-Mann-researchers and friend of the Nobel Prize laureate Thomas Mann. He published several books about him, among them “Thomas Mann. A Chronicle of his Life.” which he published together with Dr. Hans-Otto Mayer at the S. Fischer Publishing House in Germany.






DARIO’S was founded in 2005 by the then 16-year old entrepreneur Dario Müller. The business began initially with the import and export of Swiss watches. The first DARIO’S mail order catalogue was published in 2008. This was the very first German catalogue where you could order a supercar for 1.8 million euros, a yacht for 45 million euros and you could even book a journey to space! The company expoded into the international market in 2012, when it offered a football signed by no less than the US President Barack Obama himself. The ball was put up for auction and the proceeds went  to support the Sautii Kuu charity of Dr. Auma Obama. In 2009, DARIO’S became the only mail order company in the world to be given an offcial license to sell the brands Cartier and Bulgari. The company is also an authorized dealer for other prestigious world brands like Versace, Baccarat, Vertu, Fendi and Mont Blanc. DARIO’S is the Geman pioneer when it comes tot he marketing of luxury brands in the mail order business. The company works together with selected foundations, most notably the Jane Goodall Institute and the Sauti Kuu Foundation.



How To Do Business in the United Arab Emirates.

The world’s most recent publication on the United Arab Emirates. Increase your sales and profits by discovering this market for yourself. Dario Müller provides a detailed insight into what you need to know about the history, social behaviour and the new role of women in the United Arab Emirates, as well as legal aspects, market analysis and a case study of DARIO’S GmbH. A must-read for business people everywhere.

The book that makes every wish come true.

This book is therefore your faithful companion. Not only does it inspire you to dream, it is also the key to make those dreams come true. Come with us and delve into a world full of passion and perfection. The finest culinary delights await you alongside precison-made, handcrafted quality products and exclusive rarities that youcan only find right here. DARIO’S turns pure enjoyment into a way of life – your way of life.